A REALTOR is a real estate professional who is a member of NAR and is committed to complying with the Code of Ethics governing REALTORS, which establishes values such as honesty, integrity, and transparency. They are dedicated to helping their clients in the process of buying or selling a property, and for this, they must have specialized knowledge about the real estate market and the current legislation in their area of work.
What is a REALTOR? The importance of professional ethics
In the world of real estate, a REALTOR is a very important figure. But what is a REALTOR exactly? In simple terms, a REALTOR is a professional in real estate who is a member of the National Association of REALTORS (NAR) and who is committed to following the professional ethics and standards of conduct established by the association.
The word REALTOR is a registered trademark that refers to NAR members who have committed to following the Code of Ethics of the association and who meet the requirements to be REALTORS. This code of ethics establishes the values that should guide the behavior of REALTORS in their work, including honesty, integrity, transparency, and respect for others.
It is important to note that not all real estate agents are REALTORS. To become a REALTOR, membership in NAR and acceptance of the Code of Ethics governing REALTORS are required. By signing the Code of Ethics, REALTORS commit to complying with the values and principles established therein, and to working for the benefit of their clients with the utmost professionalism and transparency.
Professional ethics are a fundamental part of the work of a REALTOR, and it is a value that is reflected in all areas of their work. Honesty and integrity are fundamental values that should guide the relationship between a REALTOR and their client. In this sense, REALTORS commit to providing accurate and complete information to their clients, to avoiding any conflict of interest, and to maintaining transparent and open communication throughout the entire process of buying or selling a property.
Another important value that characterizes a REALTOR is professionalism in their work. REALTORS are dedicated to helping their clients in the process of buying or selling a property, and for this, they must have specialized knowledge about the real estate market and the current legislation in their area of work. For this reason, REALTORS invest time and resources in training and updating themselves constantly, to offer a high-quality service adapted to the needs of each client.
Transparency is another fundamental value that characterizes REALTORS. In their work, REALTORS commit to providing clear and concise information, and to maintaining fluid communication with their clients. Transparency in the relationship between a REALTOR and their client is essential to achieve a successful purchase or sale, and for this, REALTORS strive to ensure that their clients have accurate and updated information at all times.
In conclusion, being a REALTOR implies great responsibility and a commitment to the ethical and professional values that govern work in real estate. REALTORS are highly trained professionals committed to their clients, who work day by day to offer a high-quality service and add value to their community.
If you are looking for a REALTOR to help you in the purchase or sale of a property, we recommend that you look for a professional certified by the National Association of REALTORS. In this way, you can be sure that you are working with a highly trained professional committed to the ethical and professional values that guide the work of a REALTOR.
In Gran Canaria Sun Properties we are REALTORS.